Challenge for globalization
Imuraya Group generates synergy effects globally by having 3 bases over the world, which is in Japan, China and USA, with each of them displaying their own strength and characteristics. One of the ways we do this is by having IMURAYA USA, INC. import and sale the Castella manufactured at IBF. To further the overseas sales ratio, we are planning to expand our export business by exploring new markets like ASEAN. Due to the expansion and globalization, IMURAYA GROUP CO., LTD. established an “International Business Department” to organize the system of managerial and technical support from Japan to overseas subsidiaries.
Development of overseas Business
|2000||KYO-NICHI IMURAYA FOODS CO., LTD. (JIF) was established in China|
|2006||IMURAYA (BEIJING) FOOD CO., LTD. (IBF) was established in China|
|2009||IMURAYA USA, INC. (IMU) was established in Irvine, California|
|2012||International Business Department was established in IMURAYA GROUP CO., LTD.|
|2015||IMURAYA (DALIAN) FOODS CO., LTD. (IDF) was established in China|
Participating in trade shows
We have been participating in food trade shows actively. Besides the shows in Asian countries like Thailand, Taiwan, Hong Kong, China and Malaysia, we did market research in Vietnam and Singapore. As a result, the sales of products such as Yawamochi ice cream and “Yokan” are increasing. We continue introducing our products from Japan to the world under the slogan of “Create a smile from its enjoyment”.
|March||Natural Products Expo (Anaheim, USA)|
|May||THAIFEX (Bangkok, Thailand)|
|June||FOOD TAIPEI (Taipei, Taiwan)|
|August||FOOD EXPO (Hong Kong)|
|September||FHM (Kuala Lumpur, Malaysia)|
|November||FHC China (Shanghai, China)|
“Nikuman” and “Anman” (steamed bun)
Frozen Wagashi (traditional Japanese confectionery)
Yawamochi Ice Cream Matcha flavored
IMURAYA FOODS CO., LTD. has acquired the halal certification from Japan Halal Association (NPO organization) in 2014. The certified products are mainly Japanese raw materials such as Bonito and Kombu extract powders. We are working on activities to provide safety and secure foods to Muslims both in their countries and in Japan.